Post by account_disabled on Nov 30, 2023 11:18:35 GMT 5.5
TaQuanyia: time to humanize your brand and, much like you said, making sure that you were authentic and really truly telling the story, is what naturally drew people toward your story, your content and allowed you to grow your audience.
So, I think that’s so critical and you know C Level Executive Email Lists whether or not you plan on being a digital influencer is a plan. We like to ask: why should marketers care about their personal branding?
Brianna: Yeah for me, and I think this is a great question, because most people think: oh like you’re on Instagram, you have a podcast, you’re on TikTok, you want to be a digital influencer.
Or I don’t want to be an influencer so I don’t want to do any of those things and what I always say to them is: I don’t want to be a digital influencer. That is not why I do this. I don’t sell anything on Instagram. I don’t have ads, typically, I don’t have ads. I have some sponsors for my podcast but I’m generally not like pushing ads for people to buy things.
But, here are the benefits for me. I am building another company and the benefits of having a brand are when I go to raise money. Those investors are going to know me for more than the five minutes that I’m pitching to them because they’re gonna know that I have all these other things. And I’m sorry, with a name like Badass Basic Bitch, they’re going to listen to something. They’re going to at least scroll and maybe something will hit them and maybe they’ll be more likely to invest in me.
When I go to hire people to join my company, they’re going to search me. They’re going to see that I’m about empowerment. That I’m about career advice. That I’m about bettering yourself and about mindfulness and mindset and I believe that they’ll be more likely to want to join my team and be about what I’m about.
So, I think that’s so critical and you know C Level Executive Email Lists whether or not you plan on being a digital influencer is a plan. We like to ask: why should marketers care about their personal branding?
Brianna: Yeah for me, and I think this is a great question, because most people think: oh like you’re on Instagram, you have a podcast, you’re on TikTok, you want to be a digital influencer.
Or I don’t want to be an influencer so I don’t want to do any of those things and what I always say to them is: I don’t want to be a digital influencer. That is not why I do this. I don’t sell anything on Instagram. I don’t have ads, typically, I don’t have ads. I have some sponsors for my podcast but I’m generally not like pushing ads for people to buy things.
But, here are the benefits for me. I am building another company and the benefits of having a brand are when I go to raise money. Those investors are going to know me for more than the five minutes that I’m pitching to them because they’re gonna know that I have all these other things. And I’m sorry, with a name like Badass Basic Bitch, they’re going to listen to something. They’re going to at least scroll and maybe something will hit them and maybe they’ll be more likely to invest in me.
When I go to hire people to join my company, they’re going to search me. They’re going to see that I’m about empowerment. That I’m about career advice. That I’m about bettering yourself and about mindfulness and mindset and I believe that they’ll be more likely to want to join my team and be about what I’m about.