Post by account_disabled on Oct 8, 2023 16:06:54 GMT 5.5
As startups raise their Seed round, many have achieved a level of product market fit that points them on a path forward. However, it quickly becomes important to test product market fit across a larger audience.Due to the pause of live events, startups have begun to take their market-feedback efforts online and look to platforms like LinkedIn to hone their ideal customer profile (ICP).Startups who understand their ICP can more effectively engage high-quality prospects. Many startups on LinkedIn rely on tools such as the Insight Tag and Website Demographics to uncover insights about their customers, helping them better understand their target market. In fact, 92% of Series A startups use the Insight Tag, and 80% use Website Demographics, indicating that startups seek ways to validate their ICP and product market fit early on.
Once startups have a strong understanding Phone Number List of their ICP, they can amplify their reach using LinkedIn ads. Our research shows that as early as Series A, startups who run LinkedIn ads see 13x more unique reach than organic posts alone. Take for example, Series B startup Knotch. By relying on LinkedIn’s targeting attributes to define job titles and company sizes, Knotch was able to drive over 1,100 content downloads and attract interest from high-quality leads. In the past few years, startups have faced increased pressure from investors who expect revenue at earlier stages of growth. The pandemic has added additional pressure for companies to replace in-person demand generation efforts with digital tactics.
Due to this increased pressure, it’s no surprise that the majority of early-stage startups prioritize lead generation above all other objectives. When tapping into LinkedIn’s +750M database of professionals, startups can confidently drive leads with high conversion potential.“The biggest thing I would say with LinkedIn is that frequency of quality is the highest,” says Rohun Vora from MainStreet’s Growth Marketing team, after seeing their ARR scale by 400% through LinkedIn lead generation.
Once startups have a strong understanding Phone Number List of their ICP, they can amplify their reach using LinkedIn ads. Our research shows that as early as Series A, startups who run LinkedIn ads see 13x more unique reach than organic posts alone. Take for example, Series B startup Knotch. By relying on LinkedIn’s targeting attributes to define job titles and company sizes, Knotch was able to drive over 1,100 content downloads and attract interest from high-quality leads. In the past few years, startups have faced increased pressure from investors who expect revenue at earlier stages of growth. The pandemic has added additional pressure for companies to replace in-person demand generation efforts with digital tactics.
Due to this increased pressure, it’s no surprise that the majority of early-stage startups prioritize lead generation above all other objectives. When tapping into LinkedIn’s +750M database of professionals, startups can confidently drive leads with high conversion potential.“The biggest thing I would say with LinkedIn is that frequency of quality is the highest,” says Rohun Vora from MainStreet’s Growth Marketing team, after seeing their ARR scale by 400% through LinkedIn lead generation.