Post by account_disabled on Oct 5, 2023 9:19:30 GMT 5.5
Even in the best of times, businesses need to be thoughtful and cautious about how they invest. Making the right financial decisions can make-or-break a growing company.
Budget challenges this year have made it hard to plan for next year. To forge a successful path forward, CMOs are taking innovative steps. They’re partnering with CFOs to rethink marketing investments, using generative AI to enhance content and going all-in on brand building.
Marketers are under pressure to make every dollar count. Read Phone Number List on to discover how they are maximizing their resources and driving growth.
What to Read
The C-Suite Power Couple: How CMOs and CFOs Work Together to Drive Growth (LinkedIn Collective): With marketing leaders increasingly expected to demonstrate revenue impact, developing a collaborative relationship with financial leadership can be a game-changer.
Why CMOs and CFOs Should Start Thinking About Marketing Like Investing (LinkedIn Collective): “Instead of viewing content marketing as an expense, consider it a valuable investment for your business,” encourages Foundation Marketing CEO Ross Simmonds, who lays out a detailed framework.
Four B2B Must-Do’s And 2024 Planning For Revenue Operations (Forbes): Drawing from their latest research, Forrester shares key priorities for companies that are strategizing their 2024 revenue ops. “Simply put, investments in revenue operations are investments in growth.
Budget challenges this year have made it hard to plan for next year. To forge a successful path forward, CMOs are taking innovative steps. They’re partnering with CFOs to rethink marketing investments, using generative AI to enhance content and going all-in on brand building.
Marketers are under pressure to make every dollar count. Read Phone Number List on to discover how they are maximizing their resources and driving growth.
What to Read
The C-Suite Power Couple: How CMOs and CFOs Work Together to Drive Growth (LinkedIn Collective): With marketing leaders increasingly expected to demonstrate revenue impact, developing a collaborative relationship with financial leadership can be a game-changer.
Why CMOs and CFOs Should Start Thinking About Marketing Like Investing (LinkedIn Collective): “Instead of viewing content marketing as an expense, consider it a valuable investment for your business,” encourages Foundation Marketing CEO Ross Simmonds, who lays out a detailed framework.
Four B2B Must-Do’s And 2024 Planning For Revenue Operations (Forbes): Drawing from their latest research, Forrester shares key priorities for companies that are strategizing their 2024 revenue ops. “Simply put, investments in revenue operations are investments in growth.