Post by account_disabled on Feb 11, 2024 14:25:34 GMT 5.5
We also looked at what product advantages currently have weight in the market. The most common: multifunctionality; innovation; personalization; environmental friendliness. The Window Factory product corresponds to these advantages, so we decided to broadcast them along with an emotional message. We will tell you more about how this was implemented below.
Stagelook at your audience in a new way analysis and Antarctica Email List data from Mediascope, we have compiled audience segments with which we propose to interact in advertising. Next, audience groups were identified, which could be divided not only by product consumption situations and behavioral habits, but also by age threshold, by the so-called “gradation of generations” and the characteristics of each generation.
The following groups were obtained: “Conservatives” is the audience to which the “Window Factory” communications mainly addressed. These are people over years old who value stability, a reliable reputation of the manufacturer and traditions. “ Family”an audience with a core ofyears old. Quite progressive, but the main thing for them is caring for their family. They are independent in their choices and decisions, focusing not on trends, but on the actual advantages of the product. They choose what affects their “weather in the house.
Stagelook at your audience in a new way analysis and Antarctica Email List data from Mediascope, we have compiled audience segments with which we propose to interact in advertising. Next, audience groups were identified, which could be divided not only by product consumption situations and behavioral habits, but also by age threshold, by the so-called “gradation of generations” and the characteristics of each generation.
The following groups were obtained: “Conservatives” is the audience to which the “Window Factory” communications mainly addressed. These are people over years old who value stability, a reliable reputation of the manufacturer and traditions. “ Family”an audience with a core ofyears old. Quite progressive, but the main thing for them is caring for their family. They are independent in their choices and decisions, focusing not on trends, but on the actual advantages of the product. They choose what affects their “weather in the house.