Post by account_disabled on Jan 9, 2024 14:41:59 GMT 5.5
, Oli! See How Your Text Ads Compare with Free AdWords Grader Big-Brand PPC Ad #1: LightingDirect.com PPC Ad Example A Google search for “chandeliers” turned up these three ads in the coveted top-of-page ad spots. Let’s focus on the middle ad from LightingDirect.com (a Build.com network site), comparing it to its close competition. What I Like: Seller Ratings – Both LightingDirect.com and LampsPlus are making use of the seller ratings extension available in Google Ads. This helps them stand out a little more from the top-ranked ad.
It’s working to the second ad’s advantage in particular because the company has over twice as many reviews as the third ad. Lots of Benefits – This ad manages to pack four different benefits (free shipping, easy returns, great selection, and friendly service) into a small amount of space. The other two ads only include two benefits in their message. What I’d Change/Test: Punctuation – Whatsapp Mobile Number List Putting punctuation at the end of the first line of descriptive text (a comma or period after “Easy Returns”) would have made this ad easier to read, since top-ranked ads often find their two description lines expanded into a single long line. They could probably also increase CTR by including an exclamation point. Call to Action – There’s no explicit call to action in this ad.
(The first ad makes the same mistake; the third ad has the “Subscribe to newsletter” button to entice an action.) I might try losing one of those four benefits and turning one of the benefits into a CTA – for example, “Claim Your Free Shipping Offer” or “Check Out Our Great Selection.” Big-Brand PPC Ad #2: Audi Brand Search PPC Ad Unsurprisingly, Audi owns the top spot for a search on “Audi.” (And yes, we think even small businesses should bid on branded terms.)
It’s working to the second ad’s advantage in particular because the company has over twice as many reviews as the third ad. Lots of Benefits – This ad manages to pack four different benefits (free shipping, easy returns, great selection, and friendly service) into a small amount of space. The other two ads only include two benefits in their message. What I’d Change/Test: Punctuation – Whatsapp Mobile Number List Putting punctuation at the end of the first line of descriptive text (a comma or period after “Easy Returns”) would have made this ad easier to read, since top-ranked ads often find their two description lines expanded into a single long line. They could probably also increase CTR by including an exclamation point. Call to Action – There’s no explicit call to action in this ad.
(The first ad makes the same mistake; the third ad has the “Subscribe to newsletter” button to entice an action.) I might try losing one of those four benefits and turning one of the benefits into a CTA – for example, “Claim Your Free Shipping Offer” or “Check Out Our Great Selection.” Big-Brand PPC Ad #2: Audi Brand Search PPC Ad Unsurprisingly, Audi owns the top spot for a search on “Audi.” (And yes, we think even small businesses should bid on branded terms.)