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Your ad will continue to run if you don't set an end date, so don't forget this section unless you don't yet know your campaign's end date. 3.8 SEGMENT YOUR PRODUCT INVENTORY product inventory segmentation google shopping campaign When a new Google Shopping campaign is created, an "All Products" product group appears on the account, with all the items in the data feed. It is therefore important to segment the inventory into different product groups in order to be able to manage your Google Shopping campaigns more easily and easily identify the product groups that perform best. For example, if your online store sells notepads as well as mugs, it is important to put them in different product groups because your bid will definitely not be the same depending on the item types.
Creating groups of products will make it easier for you to determine an auction by group and not by individual products. Also, several bidding strategies can be adopted depending on the types of products targeted. Would you like to bid based on your product categories? Would you like to bid based on best-selling products? Or do you want to bet based on your catalog and results? It is therefore up to you to Phone Number List decide how you want to organize your auctions on your Shopping campaign. CONCLUSION: HOW TO CREATE A GOOGLE SHOPPING CAMPAIGN? Google Shopping therefore has many advantages and also allows you to create dynamic remarketing campaigns based on the products that visitors have viewed.
These campaigns can generate significant sales and increase the profitability of an online store . Finally, creating a Google Shopping campaign goes through several steps that it is important to follow in order to have a campaign that will be easy to optimize and follow. Do not hesitate to contact us at 514 572 7758 or via our contact form if you would like to speak to an advisor who will answer all your questions. Maxence Maxence Co-founder and Web Marketing Specialist Graduated with a double Master's degree in Marketing and Communication, Maxence has more than 10 years of experience in digital marketing. A former Microsoft employee, his mission is to "bring the Web to everyone" to help businesses improve their online presence.
Creating groups of products will make it easier for you to determine an auction by group and not by individual products. Also, several bidding strategies can be adopted depending on the types of products targeted. Would you like to bid based on your product categories? Would you like to bid based on best-selling products? Or do you want to bet based on your catalog and results? It is therefore up to you to Phone Number List decide how you want to organize your auctions on your Shopping campaign. CONCLUSION: HOW TO CREATE A GOOGLE SHOPPING CAMPAIGN? Google Shopping therefore has many advantages and also allows you to create dynamic remarketing campaigns based on the products that visitors have viewed.
These campaigns can generate significant sales and increase the profitability of an online store . Finally, creating a Google Shopping campaign goes through several steps that it is important to follow in order to have a campaign that will be easy to optimize and follow. Do not hesitate to contact us at 514 572 7758 or via our contact form if you would like to speak to an advisor who will answer all your questions. Maxence Maxence Co-founder and Web Marketing Specialist Graduated with a double Master's degree in Marketing and Communication, Maxence has more than 10 years of experience in digital marketing. A former Microsoft employee, his mission is to "bring the Web to everyone" to help businesses improve their online presence.