Post by account_disabled on Dec 3, 2023 15:15:23 GMT 5.5
To get your products shown to buyers through Google Shopping, you need to link your Google AdWords account. To do this, log in to your Google Merchant Center account. In the upper right corner you will find three vertical dots. Click on it to expand the menu, then click on “Account linking”. 3.5 CREATE A GOOGLE SHOPPING CAMPAIGN Once steps 1 to 5 have been completed, the Shopping campaign can now be created on the Google AdWords platform. To create a Shopping campaign, simply click on “+Campaign” on your Google AdWords account and select “Shopping”. Creation of Google shopping campaign on AdWords A basic Shopping campaign will then be created on which the different parameters will be accessible, in the same way as a Google AdWords campaign on the search network.
3.6 CONFIGURE YOUR GOOGLE SHOPPING CAMPAIGN BIDS Configuration of Google shopping campaign auctions Next, in your Google Shopping settings, you will be asked to select your bidding strategy and set your campaign budget. Bidding is how you pay for people to see, click on, and interact with your ads . According to Google, “sufficient bidding and product data are the two essential Phone Number List ingredients for your ads to rank well.” First, choose your bidding strategy. Manual CPC (cost per click) means that you set the maximum CPC for your ads yourself. You can also set an automated bidding strategy . Next, choose your campaign budget. This is the amount you want to spend on average each day.
Be careful though, Google manages your budget monthly . This means that Google can give itself the right to spend more than your daily budget if the platform finds it relevant. Note, however, that Google will not spend more than your daily budget multiplied by the number of days in the month. 3.7 TARGET AND SCHEDULE A GOOGLE SHOPPING CAMPAIGN Targeting and scheduling your Google Shopping campaign lets you decide who sees your product ads and when. When it comes to geolocating your campaigns, be sure to only choose territories to which you can ship your products . Finally, set the start and end dates for your Shopping campaign.
3.6 CONFIGURE YOUR GOOGLE SHOPPING CAMPAIGN BIDS Configuration of Google shopping campaign auctions Next, in your Google Shopping settings, you will be asked to select your bidding strategy and set your campaign budget. Bidding is how you pay for people to see, click on, and interact with your ads . According to Google, “sufficient bidding and product data are the two essential Phone Number List ingredients for your ads to rank well.” First, choose your bidding strategy. Manual CPC (cost per click) means that you set the maximum CPC for your ads yourself. You can also set an automated bidding strategy . Next, choose your campaign budget. This is the amount you want to spend on average each day.
Be careful though, Google manages your budget monthly . This means that Google can give itself the right to spend more than your daily budget if the platform finds it relevant. Note, however, that Google will not spend more than your daily budget multiplied by the number of days in the month. 3.7 TARGET AND SCHEDULE A GOOGLE SHOPPING CAMPAIGN Targeting and scheduling your Google Shopping campaign lets you decide who sees your product ads and when. When it comes to geolocating your campaigns, be sure to only choose territories to which you can ship your products . Finally, set the start and end dates for your Shopping campaign.